Outdoor Lifestyle Brand Blends Modern Craftsmanship and Innovation in NW Couch Street Location

Timberland Portland

STRATHAM, N.H., Aug. 23, 2017 – Global outdoor lifestyle brand Timberland today announced it will open its newest specialty retail store in the heart of Portland’s vibrant downtown on September 1. Located at 1015 NW Couch Street, the 1,900-square foot store will feature the fall ‘17 collection of footwear, a selection of men’s and women’s apparel, plus accessories that match the beauty and versatility of the city’s spirit. The all-new men’s and women’s Flyroam™ collection powered by the AeroCore™ energy system, as well as several new styles featuring SensorFlex™ comfort technology will be offered alongside iconic Timberland® products.

“We are thrilled to be opening Timberland’s newest store in Portland, a city that shares our heritage and passion for the outdoor lifestyle,” said Kate Kibler, vice president of Timberland’s direct to consumer business in North America. “Beyond providing access to our most stylish and innovative new product collections, we’re equally committed to delivering a best-in-class retail experience to our customers -- whether that comes to life through superior service, special in-store events, or little touches like free shoe reconditioning.  We look forward to becoming an active member of this vibrant community.”

The Portland store will also showcase Timberland Boot Company® footwear—Timberland’s most distinctive collection that incorporates the finest leathers and materials, and serves as the brand’s benchmark of modern craftsmanship and style. Additionally, the store will incorporate a “social hub” where visitors can learn how to care for products post-purchase, receive lace customization and footwear embossing, and engage with product through interactive presentations.

Following in the footsteps of Timberland’s retail locations around the world, the NW Couch Street store reflects the company’s longstanding commitment to sustainability by using recycled materials and other environmentally responsible building practices. Build-out features include reclaimed wood and repurposed industrial machinery used for table bases and displays; FSC-certified woods; reduced-wattage LED lighting; Energy Star-eligible equipment and appliances; low volatile organic compound (VOC) paints; and water-conserving plumbing fixtures.  

Portland is one of many store openings planned across the country this fall for Timberland. The brand recently opened a specialty retail store in Stanford, CA and introduced the Timberland Tree Lab, a first-of-its-kind experiential concept store featuring carefully curated product collections and brand stories in a gallery-style setting, in King of Prussia, PA. Timberland also plans to open a series of “flex retail” stores across the country, starting with a Mall of America location debuting on September 1st.

Store phone: (404) 869-7572. Hours: Monday – Saturday, 10 a.m. – 7 p.m.; Sunday 11 a.m. – 6 p.m.


About Timberland

Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us along the modern trail @timberland.

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For more information, please contact:
Keith Carter | Timberland
(603) 773-1687

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